a&w // cheddar weather

In a perfect world, what would you want to come after Hot Girl Summer?
Cause I can’t think of anything better than cozy, cheesy goodness on a chilly fall day.

So, naturally, we pitched that very idea: An autumnal curd campaign featuring a merch line available for limited time.

the merch that launched a thousand cheese curd fans.

We released the Cheddar Weather line right in time for the first day of fall. Allowing cheesy fans to celebrate the cold air with everything from graphic T’s to the coolest letterman jacket of all time.

PRESS: Eater / Hypebeast / Adweek / Mashed

Items in Cheddar Weather collection: A&W letterman jacket, hand-painted Thorogood boots, insulated fanny pack (for cheese curds, duh), baseball cap, beanie, scarves, t-shirts, sweatshirts.