The National Organization for Women (NOW) is devoted to achieving full equality for women through education and litigation.
In 2019 and years prior dress code violations have been especially prolific in middle & high schools. They impede personal expression, increase marginalization, and reinforce gender stereotypes.
NOW Oregon developed a model dress code to bring fairness and self expression back into first day of school outfits. This is a campaign to launch that dress code to the larger public.
STUNT / OOH / DIGITAL
measure fearless girl's skirt
Because if the girl we teach our daughters about in school (as a symbol of female power nonetheless) has a skirt that doesn't match general dress code skirt requirements, why should they?
quick ex-catholic school author's note: reminder that school's measure from the bottom of the knee :)))))