PET ARMOR
As PetArmor refocused their mission on our role as pet parents, we knew it was time that pets get the credit they deserve for choosing us the moment we take them home.
manifesto
1/2 pg
sociAL
We chose Facebook carousel to carry home the journey our pet parents have with their pets: from adoption day to protection day.
digitAL
Bringing "you" and "them" language to the forefront put the onus on the pet parent once more at key digital touch points.
