SUPER BOWL LIV
P&G's WHEN WE COME TOGETHER
For the first time ever, P&G wanted to give America the reins on the biggest ad night of the year–by creating an interactive commercial for the Super Bowl... that also showcased seven of their brands and an all-star cast, no matter which ad America ended up creating.
Easy enough, right?
Oh, and then they let a 23 year old (me) write it.
OUT OF 64+ possible outcomes
(read: brooke wrote a lot of interactive scripts)
here's what america chose:
want to see all the possible :60s? shoot me an email.
to get there,
they engaged in
268,800 min of user creation
within the interactive video
and were encouraged by some of the stars on social to help create the spot
(I moonlight on set as a celeb social and b-roll video director)