SUPER BOWL LIV

P&G's WHEN WE COME TOGETHER

"Write the first interactive Super Bowl commercial," they said.

"No problem," said the copywriter who had watched Bandersnatch all of one (1) time and had worked on a total of zero (0) professional TV spots.

And so it began...

First we created an INTERACTIVE EXPERIENCE ON WHENWECOMETOGETHER.COM

microsite^

then we sat back & let america mess around for a few days: playing through 200+ unique versions

while we stirred up engagement on social

and after:

268,800 min of user creation
64+ possible
outcomes
one very excited rob riggle

we found out which spot america

created & sent it to fox

(15min before airtime)

SOCIAL

want to see all the possible :60s? shoot me an email!

so, finally, the rest of the world got a glimpse into our interactive world... and they had a blast.

"5/5
stars"
users call multi-brand commercial "genius"
#1 trending ad
during game

~BONUS GIFS~

CCO: Adam kahn

CD: Brooke anderson

AD: zach fugate

DIRECTOR: aircastle

call me on my bs:

brookestroz@gmail.com  / 502.409.1454

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