P&G SUPER BOWL LIV
For the first time ever, P&G wanted to give America the reins on the biggest ad night of the year. So we worked with them to create an interactive commercial for the Super Bowl that showcased seven of their biggest brands and an all-star cast.
Easy enough, right?
Oh, and then they let a 23 year old (me) write it.
I'll tell ya all about it.
but first, the TLDR case study video :)
now, pretend you didn't watch that.
to get to super bowl sunday, viewers engaged in
268,800 MIN OF USER CREATION
within our online interactive video
and were encouraged by some of the stars on social to help create the spot.
PS: I moonlight on set as a celeb social and b-roll video director
after a week online,
and 64+ possible outcomes
(aka: brooke wrote a loooot of interactive scripts)
here's the spot america created: