P&G SUPER BOWL LIV

For the first time ever, P&G wanted to give America the reins on the biggest ad night of the year. So we worked with them to create an interactive commercial for the Super Bowl that showcased seven of their biggest brands and an all-star cast.

Easy enough, right?

Oh, and then they let a 23 year old (me) write it.

to get to super bowl sunday, viewers engaged in

268,800 MIN OF USER CREATION
within our online interactive video
and were encouraged by some of the stars on social to help create the spot.

PS: I moonlight on set as a celeb social and b-roll video director

after a week online,

and 64+ possible outcomes
(aka: brooke wrote a loooot of interactive scripts)

here's the spot america created:

and on a night filled with brand-gags, a peanut funeral, and numerous collabs...

it was a hit.

BONUS GIFS