SUPER BOWL LIV
P&G's WHEN WE COME TOGETHER
"Write the first interactive Super Bowl commercial," they said.
"No problem," said the copywriter who had watched Bandersnatch all of one (1) time and had worked on a total of zero (0) professional TV spots.
And so it began...
First we created an INTERACTIVE EXPERIENCE ON WHENWECOMETOGETHER.COM
then we sat back & let america mess around for a few days: playing through 200+ unique versions
while we stirred up engagement on social
want to see all the possible :60s? shoot me an email!